Websites for home builders.
Buyers compare communities before they compare builders, and they do most of it on a phone at night. We build the site that meets them there.
A family buying a home does not behave like someone booking a service call.
They research for months. They tour communities they found online, look at the same floor plan nine times, and read your process page twice before they ever fill out a form. Most builder websites are not built for that visitor. They open with one photo of a finished kitchen, bury the communities two clicks down, and give a serious buyer nowhere obvious to go.
A builder site has to answer four questions in order: where are you building, what can I buy right now, what is it like to build with you, and who do I talk to. When those are easy to find, the inquiries that arrive are further along and far easier to close.
The other half is upkeep, and it is where most builder sites die. Inventory changes every quarter. A featured community sells out, three plans get retired, and within a year the website no longer matches the business. That is why we stay on after launch, keeping the site current as the business moves.
- Community pages with location, amenities, schools, and status
- Floor plan pages with beds, baths, square footage, and galleries
- Available now inventory your team can update in minutes
- Move in ready and quick delivery listings that stay current
- A build process page answering what first time buyers ask
- Photo direction so your finished homes are shot to sell
- Lead capture on every plan and community, routed to your sales team
- Local SEO for the counties and subdivisions you build in
Work in this space.
More builder work, including Maker Construction, R-Squared Design + Build, and May Construction, is on the Portfolio page.
Questions we get.
What should a home builder website include?
At minimum: a real page for every community with its location and status, floor plan pages with beds, baths, square footage and galleries, a section for what is available right now, and a clear next step on every one of those pages. Builders selling standing inventory also need move in ready listings their sales team can update without calling a developer.
How long does a home builder website take to build?
Most builds run eight to twelve weeks from kickoff to launch. The two things that move that timeline are photography and content approval. If we are waiting on photos of your best homes or sign off on community copy, the clock waits with us, so we tell you at the start exactly what we need from you and when.
Can our sales team update inventory ourselves?
Yes, and we build it so you can. Marking a home sold or adding a new spec should take minutes and should not require a developer. Most of our clients still prefer to send it to us and get back to building, which is what the Care and Growth plan covers.
Do you work with production and spec builders as well as custom builders?
Both. A custom builder is selling craftsmanship and a process to a family who has never built before. A production or spec builder is moving standing inventory that changes week to week. Those are different sites, and we build them differently.
How much does a home builder website cost?
It depends on how many communities and floor plans you carry and whether you sell standing inventory. Every build is quoted against a fixed written scope before any work starts, and the price does not move after that. See the tiers on the services page.
Let’s build yours.
Tell us what you build and where. We read every one of these ourselves and reply with honest next steps, including a written scope with a fixed price.
Prefer to talk it through? Call (615) 915-7899 or email ryan@siteworkdigital.ai