Verta Capital Partners is a Southeast real estate development and investment firm with more than 60 years of combined experience in multifamily rental communities and for sale residential, led by founders Marty Heflin and Charlie Evans. Sitework Digital designed and built vertacapitalpartners.com to give each of Verta's three services, Development, Investment, and Consulting, a clear path for the right audience.
Figures are the client’s own, as published on their website.
The projects below were produced by our team through JBowman Creative, the studio we came up in. Sitework Digital is the practice built around that work. Same people, now focused entirely on builders and developers. Shown with client permission.
Verta talks to three different people: a landowner or partner who needs a developer, an investor looking for direct real estate opportunities, and an operator who wants advisory help. Each has a different question, and a single what we do page serves none of them well. Verta needed a site that let each visitor find their door quickly, backed by real projects and real references.
One page per service is the single most useful structure for search, because it matches the way a prospect phrases the question. Each service, the portfolio, and the story sit at their own indexable URLs with canonical tags and structured data in place.
A services led real estate website with dedicated Development, Investment, and Consulting pages, a project portfolio, and partner testimonials.
Because a landowner, an investor, and an operator search differently and want different proof. Separate pages let each one land on the answer to their question instead of a general overview.
Verta develops, invests, and advises, and works with builders on construction. Sitework Digital builds websites for both sides of that relationship.
We’ll walk you through the work most like yours, and what it took to get there.
Sitework Digital designs, builds, and grows websites for home builders and land developers, Middle Tennessee first. If your reputation is stronger than your website, tell us what you're building.