The people behind the sites.

Two founders, one from the build side and one from the client side, and the designers who build alongside them. All of them were doing this work before Sitework had a name.

Jonathan Bowman
Founder, design and client relationships

Jonathan Bowman

Jonathan has spent his career on a version of the same problem home builders face: getting a person to say yes to one of the biggest, most emotional purchases they will ever make.

He founded JBowman Creative, a Nashville agency running web design, Google Ads, and SEO for construction, real estate, and home services clients, home builders and land developers among them. Watching those clients up close, the same pattern kept showing up: a nice looking site at launch, then silence a year later while the featured community sold out and nobody touched the page again.

That pattern is most of why Sitework exists. K2 Development, Maker Construction, R-Squared Design + Build, and the other builders and developers JBowman Creative already serves are the reason this business could start with real proof on day one. He holds an MBA from Samford University, and also founded Music City Dream Cars, so he knows what it takes to sell something people dream about long before they can justify the price.

At Sitework, Jonathan leads design and the client relationships, the side that turns “we’ve been thinking about a new site” into an actual conversation.

◆Volunteers with Mechanics on a Mission, a Murfreesboro nonprofit that gives free car repairs and donated vehicles to neighbors facing transportation hardship.
Jonathan, 40, lives in Nashville with his wife, Lauren, and their son, Dax.
Ryan Johnson
Founder, build and systems

Ryan Johnson

Ryan did not come up through an agency or a dev shop. He started in customer service, taught himself to build automated systems, and kept pointing that skill at businesses other agencies were leaving on the table.

Home builders and developers usually get treated like any other local business: a nice looking site, handed over, then left alone. Nobody is watching it after the invoice clears, and in an industry where the featured community sells out and floor plans disappear every quarter, an unmaintained site goes stale fast.

At Sitework, Ryan builds the systems underneath the Care and Growth plan: the reporting, the lead tracking, the monthly upkeep, so a site built in March still works in March of next year without anyone having to remember to check on it. He runs the same build then stay model at Pilot Pipeline, marketing for flight schools, so this is not his first time building a business around not disappearing after launch.

◆Flies and volunteers with Downwind Flight Club in Murfreesboro, Tennessee.
◆Volunteered restoring warbirds with the Commemorative Air Force in Camarillo, California.
Ryan, 25, lives in Nashville with his wife, Mariana.
Mike Karpov
Web design specialist

Mike Karpov

Mike is a web designer with over ten years of experience, more than five of them building websites, and has worked alongside Jonathan for over three. His work is clean and minimalist, with palettes he draws from nature, and built to be as easy to use as it is good looking.

Lilla Szucs
Web design specialist

Lilla Szucs

Lilla is a web designer and certified UX designer with an MBA in marketing, so she designs around how a buyer behaves as much as how a page looks. Her sites are built for seamless navigation and for responsiveness on every screen. Outside work she teaches yoga and spends her time with her dog, Limón.

Six things we hold to.

Less a mission statement than a list of arguments we’ve already had.

The site has one job

Start conversations with people who might buy a home or a lot. Every design decision gets measured against that.

We stay on after launch

Launch day is the start. New homes go up, sold lots come down, and someone who knows your business watches the site every month.

We’ll talk you out of work

If your current site is fundamentally sound, we’ll say so and quote the smaller job. A client kept for five years beats one oversized project.

You own everything

Your domain, your hosting, your analytics, your content, all on platforms you can take anywhere. If you fire us, you keep the site.

Plain language, always

Every report answers one question: how many people asked about a home, and where they came from.

Every figure is a client’s own

If we quote a result, it came from a real client who approved it, taken straight from their own site.

Sitework is a web studio for the construction industry.

It’s the work we kept getting hired for and the work we got good at. After enough construction projects the same patterns keep repeating, and you learn to build for them. A buyer shopping a $700,000 custom home moves on a completely different timeline. They research for months. They compare communities before they compare builders. They look at a floor plan nine times before they ever fill out a form. And they do most of it on a phone, at night.

The other thing we learned: the build is the easy part. The reason builder websites fail isn’t bad design at launch, it’s month fourteen, when the featured community is sold out, three plans are gone, and nobody has touched the site since the agency sent the final invoice. So we built the business around staying, not around launching.

The process runs the same whether your office is down the road or three time zones away: a call to learn the business, a written scope with a fixed price, and a site built around the way your buyers shop. We have run remotely since day one, so a builder in any state gets the same timeline, the same attention, and the same team on the call.

The short version
  • What we doWebsites, growth, and ongoing care for the construction industry.
  • Who it’s forBuilders, developers, and contractors. Residential and commercial.
  • How we’re paidA one time build, then an optional monthly Care and Growth plan.
  • WhereEvery state in the country. Remote by default.

Off the clock, same idea.

Our clients spend their working lives putting neighborhoods on the map. This is the smaller version of the same thing: no staged volunteer photos, no charity logos as marketing props, just the causes the founders actually show up for.

JB
Jonathan Bowman
Founder, design and client relationships

Mechanics on a Mission

Murfreesboro, Tennessee

A working car is the difference between keeping a job and losing one, and for a lot of families in Middle Tennessee it hangs by a thread. Mechanics on a Mission is a Murfreesboro nonprofit that gives free car repairs and donated vehicles to neighbors facing transportation hardship.

Jonathan volunteers with the team there. It is unglamorous work with an outsized effect: a repaired transmission does not make a highlight reel, but it keeps a parent employed and a family moving.

RJ
Ryan Johnson
Founder, build and systems

Downwind Flight Club

Murfreesboro, Tennessee

Ryan flies and volunteers with Downwind Flight Club in Murfreesboro, a community of pilots that keeps small aviation alive and within reach for the people who dream about it.

Commemorative Air Force

Camarillo, California

He also volunteered restoring warbirds with the Commemorative Air Force, helping keep flying history in the air instead of behind a rope. Hands on a wrench, same as the day job is hands on a build.

Let’s build yours.

Tell us what you build and where. We read every one of these ourselves and reply with honest next steps, including a written scope with a fixed price.

Prefer to talk it through? Call (615) 915-7899 or email ryan@siteworkdigital.ai