SouthStar is a Franklin, Tennessee commercial real estate developer and investor that has created more than $1 billion in value and developed over 20 million square feet across the Southeast since 2001. Sitework Digital designed and built southstarco.com to present that portfolio to the investors, tenants, and municipalities SouthStar works with, from Life Time Athletic in Franklin to the 145 acre Ovation entitlement.
Figures are the client’s own, as published on their website.
The projects below were produced by our team through JBowman Creative, the studio we came up in. Sitework Digital is the practice built around that work. Same people, now focused entirely on builders and developers. Shown with client permission.
SouthStar's audience is sophisticated. Investors evaluating a deal, national tenants like Starbucks and Fifth Third Bank choosing a site, and city planners reviewing an entitlement all arrive with different questions, and none of them are impressed by a brochure. The company needed a website that could show the depth of its work by asset class (office, multifamily, retail, mixed use, storage, healthcare) and by market, while making the leadership team and its approach easy to find.
It also needed to reflect where SouthStar sits: headquartered in the Cool Springs market, with projects concentrated in Williamson County and reaching into Wilson County, Sumner County, and Mississippi.
Each leader, project set, and story page has its own indexable URL, and the site is built with canonical tags and structured data in place. Franklin, Brentwood, Hendersonville, Lebanon, and Fairview are named on the project pages, which is exactly the geographic signal a developer needs to be found in the markets it works in.
A real estate portfolio website with project pages by status, a leadership section with individual profiles, and a clear presentation of SouthStar's investment approach.
Separate current work from completed work, name the market and the square footage on every project, and state the outcome (developed and held, or developed and sold) so investors can read the strategy at a glance.
Yes. Developers selling parcels to builders and investors need a different site than a builder selling homes to families, and we build both.
We’ll walk you through the work most like yours, and what it took to get there.
Sitework Digital designs, builds, and grows websites for home builders and land developers, Middle Tennessee first. If your reputation is stronger than your website, tell us what you're building.